Friday, March 9, 2012

Waste or Resource?


                Society is in a hard place right now. At this moment we are struggling with the fact that our industrial endeavors have caused our planet great harm. After constant use, the Earth’s nonrenewable resources are being used up. This is why it is extremely important that we come up with solutions to our mistakes. A great way to do this is through industrial ecology. According to the Industrial Ecology article, industrial ecology is a process where business work together to use each other’s waste. The How Will we Conduct Business? article asks a great question: “What if our economy were to deliberately look and function like the natural world in which it is embedded?” This relates greatly to industrial ecology because industrial ecology involves mirroring how the environment reuses waste on a daily basis.
                The How Will We Conduct Business? article provides ten principles of industrial ecology that companies can use.  The first principle that I used to create my apparel concept is “use waste as a resource.” This means that waste products should be used a resource in the production of materials. Why create new materials when you can use something that already exists? The author of the article mentions that industrial ecologists envision a system where a minimum of raw materials are used and little waste is thrown out. My apparel concept is fashionable apparel made out of recycled waste such as plastic bottles. This principle inspired my concept because it talked about how much waste manufacturers dump out once products have been made. This waste just sits in the environment when in reality it can be used to create new products. By going to landfills and finding reusable products and materials, I can create new, exciting garments without having to create even more waste. All of the waste from the manufacturing of my apparel products will be used in the creation of the next collection.
                Another principle I used to create my concept is “gather and use energy efficiently.” This principle means that alternative and sustainable energy sources should be used. Also, there are various methods that can help conserve energy and keep costs down. These methods could include rooftop gardens which are known to help keep buildings warm. This means that a retailer, manufacturer or home owner does not have to rely on turning up the heat to stay warm. This principle will be used in the aspect that my manufacturing plants will use solar energy to power them. Also, the plants will have rooftop gardens to keep energy costs down.  
                Finally the last principle I used is “use materials sparingly.” I interpreted this principle to mean that you should use the minimum amount of materials that you need. This helps prevent waste. Materials should be made out of less, but should be durable. This inspired my concept because I do not want to create more waste than necessary. I will use only the materials that are necessary to the manufacturing of my garments. The garments will not be made out of excessive amounts of material.
                Nike recently has made headlines for using recycled plastic bottles in their soccer jerseys. The bottles are harvested from landfills, melted down and made into fabric. According to the Ecouterre article I found, each jersey consists of eight plastic bottles and reduced energy consumption by 30%. 


Source: http://www.ecouterre.com/nike-outfits-world-cup-teams-in-jerseys-made-from-recycled-bottles/

6 comments:

  1. Hey Kelsey,

    Great job on your blog. You are definitely right about how we need to find solutions to are problems rather than just finding alternatives. I really like that you found that Nike has already started using waste as a resource. I think you are on the right track with your concept of upcycling products and producing usable garments. However, this concept has already been developed, how do you think you would enhance your concept in order for more apparel companies to use waste as a resource?

    ReplyDelete
    Replies
    1. Olivia,
      Yes this concept has already been developed, but not many companies are using it. Also, the companies that do use it are not focusing on fashion goods. That is a really great question and at the moment I do not have the best answer for it. I think that apparel companies will want a lot of options if they are going to use waste and they will not want to use something that consumers will see as "trashy."

      Delete
    2. I did some research to try to find if any other apparel companies were using waste as a resource and I wasn't very successful. I only found a couple other designers that used recycled materials to make garments but there is not many other large companies like nike who are using this method. Do you think more companies will start using this method of using waste as a resource in the apparel industry? If nike has been so successful with using recycled materials into their apparel designs, why don't you think more companies have started using this process?

      Delete
  2. Kelsey,
    Interesting find on Nike! I agree that recycling items, especially plastic, into completely new materials is a great idea and needs to be done. Do you think the manufacturing processes for making these old products into new ones will actually cause more harm from the chemicals that are used when melting plastics? Rooftop gardens sound very interesting, but what exactly are they?

    ReplyDelete
    Replies
    1. Larissa,
      Interesting question! I think in order for the use of old products to be practical, the manufacturing processes need to be done in a matter that does not hurt the environment. The chemicals used to melt the plastic should be sustainable and safe for the environment. Rooftop gardens are gardens that are planted on the roof of buildings. There are a couple different kinds but the most efficient are green roofs which are planted over a waterproof membrane and they can collect rainfall, insulate buildings, and lower air temperatures.

      Delete
  3. Kelsey,
    I agree, we must find a way to use the minimum amount of raw materials to create long-lasting environmentally conscious products. The Nike article was a great way to show your awareness about what's already being performed parallel to your desire to create fashionable wear out of plastic bottles. Researching more information about Nike's manufacturing process may provide you with further knowledge as to what sustainable measures are taken in the "making" process.

    ReplyDelete